About this Project
It only took five years of perseverance and hard work, but the complete redesign of Blue Buffalo’s website is now in development! This site serves Blue mainly as an awareness factory. Our visitors are more than 85% new users coming to the site in search of a new product coupon, or more information to support Blue’s claim of producing better dog food than all the rest.
The redesign aims to match the quality of Blue’s food by cleaning up the experience, exposing more user pathways, cross promoting product and content, modernizing the design and improving site speed across the board.
Blue does not sell product directly from their site, but we want to imitate a traditional eCommerce flow to help customers find the information they need to make a purchase decision and to set up Blue for a future in which they can sell on-site.
Steps for redesign:
Dive into Data
Conduct Competitive Analysis
Rethink Site Architecture
Build Style Tiles
Create Sketch Libraries
Build Out Templates
Create Testing Plan and Hypotheses
New nav is wildly more direct.
